Get Covered: State Insurance Ads

The key to Obamacare getting off the ground is getting young, healthy people -- the so-called "invincibles" -- to sign up. Some non-profits in Colorado came up with an ad campaign, calling it "brosurance" and featuring a bunch of frat guys.

Well, that's caught on and now other states are trying to target the demographics in their own regions.  Look at these posters: